Performance-based packages built for law firms.
Retainer Engine is designed for one outcome: signed retainers.
That’s why our pricing combines a low monthly base with success fees tied to real results.
Choose the package that fits your firm’s size and growth goals.
Pricing Packages
Performance-based growth for law firms — built to produce signed retainers.
Retainer Engine is designed for one outcome: clients retained.
That’s why our pricing combines a low monthly base with performance-based fees tied to measurable results.
Whether your firm needs more consultations, better intake, or higher conversion into retainers — we build the pipeline that makes growth predictable.
How This Works
Most agencies stop at “leads.” We don’t. Retainer Engine installs a full-funnel system:
Lead → Qualification → Appointment → Follow-up → Signed Retainer
You get more value from every lead, fewer no-shows, and more retained clients — without relying on luck, reception staff availability, or inconsistent follow-up.
What’s Included in Every Package
Content & Visibility Engine
Every Retainer Engine package includes ongoing visibility and authority-building content to support your pipeline.
Included (in different quantities by plan):
- SEO Articles (published monthly)
- Short-form reels (scripted + produced)
- Social media posts across key platforms (scheduled + distributed)
- Monthly SEO maintenance & optimization
Content is designed to increase trust, improve conversion rates, and strengthen long-term organic traffic — while paid campaigns generate immediate demand.
Packages
Starter — Lead Engine
$2,000 / month
+ $250 per qualified consultation (show-up)
Best for: firms that already close well and want consistent inbound volume.
Included
- Google Ads or Meta Ads (1 channel)
- 1 landing page funnel + conversion tracking
- call/form/WhatsApp routing setup
- weekly campaign optimization
Content & Visibility Engine (Starter)
- 10 SEO & GEO Articles / month
- 5 Reels / month
- 10 Social Posts / month (3 platforms)
- SEO Monthly Package
Goal: We bring quality leads and set up intake you schedule them
Growth — Intake Engine
$3,500 / month
+ $250 per qualified consultation (show-up)
Best for: firms losing leads due to slow response or inconsistent intake.
Included (everything in Starter, plus)
- WhatsApp-first intake scripts + automation
- qualification flow (filters time-wasters)
- booking system setup (Calendly / HubSpot Meetings)
- reminder system to reduce no-shows
- HubSpot pipeline setup + KPI dashboard
Content & Visibility Engine (Growth)
- 30 SEO & GEO Articles / month
- 10 Reels / month
- 20 Social Posts / month (3 platforms)
- SEO Monthly Package
Goal: We coach your intake team to maximize appointments
Performance — Retainer Engine (Recommended)
$5,000 / month
+ $800-$4000 for each retainer signed (Retainer Engine leads only)
Included (everything in Growth, plus)
- phone follow-up handled by our intake team
- objection handling (“I need to think”, “too expensive”, “not ready”)
- consult-to-retainer follow-up cadence (7–21 days)
- conversion tracking + weekly pipeline review
Content & Visibility Engine (Performance)
- 60 SEO & GEO Articles / month
- 20 Reels / month
- 30 Social Posts / month (5 platforms)
- SEO Monthly Package
Why recommended: We handle your entire sales process for less than the cost of a salaried employee. From Lead to Paid Retauner
Scale Partner — Full Growth (Custom / 1 Slot Only)
$8,000+ / month (custom)
+ $800-$4000 for each retainer signed (Retainer Engine leads only)
Best for: growth-focused firms that want multi-channel dominance and category leadership.
Included (everything in Performance, plus)
- Fractional CMO
- C Level Marketing and Sales Leadership
- Sales Coaching
- Google + Meta + retargeting
- multi-funnel build (multiple service pages / practice areas)
- authority-building SEO & GEO strategy (topic clusters + rankings)
- PR reputation/reviews growth strategy
- monthly strategy + KPI meeting
Content & Visibility Engine (Scale)
- 90+ SEO & GEO Articles / month
- 30+ Reels / month
- 30+ Social Posts / month (5 platforms)
- SEO Monthly Package
Goal: Dominate your market
Optional Add-On (Highly Recommended)
“Closer Mode” — Retainer Conversion Team
Add Closer Mode to any package to maximize signed retainers:
- phone follow-up & objection handling
- retainer follow-up until decision
- pipeline ownership until close
- consultation recap messaging
Best for firms that want maximum conversion without stressing staff
+ $2,000 / month
Content & Visibility Engine (Included in Every Package)
Every Retainer Engine package includes ongoing visibility and authority-building content to support your pipeline.
Includes:
- SEO & GEO Articles (published monthly)
- Short-form video reels (scripted + produced)
- Social media posts across key platforms (scheduled + distributed)
- Monthly SEO & GEO maintenance & optimization
Content is designed to increase trust, improve conversion rates, and strengthen long-term organic traffic — while paid campaigns generate immediate demand.
SEO Monthly Package (Included in Every Package)
And inside it list:
- On-page SEO & GEO
- Technical SEO & GEO monitoring
- Internal linking
- Authority link acquisition
- Indexing & content performance tracking
Important Definitions
Qualified Consultation (“Paid Show-Up”)
A consultation is considered qualified when:
- it matches the firm’s practice area
- it matches the firm’s jurisdiction/location
- valid contact details are verified
- it is a real case (not spam/job seekers)
- the consultation is attended (“show-up”)
Attribution
Performance fees apply only to leads generated through Retainer Engine tracking:
- landing pages
- tracked forms
- call tracking numbers
- WhatsApp tracking links
FAQs
Do you guarantee results?
No agency can ethically guarantee legal outcomes.
However, we build measurable systems — and we track conversions across every stage so performance is transparent.
What if the lead doesn’t sign?
That’s why our pricing is structured around performance. If leads don’t convert, success fees drop — and we optimize the bottleneck in the pipeline.
Who owns the client?
The law firm owns the client relationship and legal representation. Retainer Engine provides marketing + intake systems only and does not provide legal representation.
Any commitment?
Can you handle DM's, and calls / emails?
Yes. In Performance plans and above, we can handle:
- first response
- qualification
- follow-up
- booking
- retainer pipeline follow-up
All legal advice remains strictly with the attorney.
How fast can we launch?
- Starter / Growth: 7–14 days
- Performance / Scale: 14–21 days
Ready to build your retainer pipeline?
If your firm is investing in marketing but not seeing consistent retained cases, Retainer Engine can fix the pipeline.